The Blogging industry has grown vitally in the past decade and it is the most trending industry as well. The combination of Digital Marketing and Blogging works great in these days. Facebook made serious improvements and developments which made the people love & stick with their products. This blog post would cover the concept of Facebook Instant Article with an in-depth guide on how to setup Facebook instant articles for a WordPress Blog or a website.
The Facebook Platform is the most crowded Social Media Network with billions of Active Users. They have started introducing a great feature named “Facebook Instant Article”. It is the most awaited feature as it helps people access and read articles quicker and more easily.
What is Facebook Instant Article?
The Facebook Instant Article is one of the essential features which let the users read the articles/news/stories/blog very quickly (instantly). The users will no longer have to wait for the articles to be loaded. It works on the concept that these Instant Articles are Pre-Loaded in advance. So, if a Facebook User clicks the article from their News Feed, he/she would get the Article loaded at blazing speed.
It is similar to the Google’s AMP – Accelerated Mobile Page. The Facebook Instant Article helps the people read their favorite content instantly and save their valuable time.
And I guess you’re already aware of Facebook Instant Articles as they are now being used by many sites. Well, this feature wasn’t available for every Publisher in the initial stage. It was exclusively available only for Few Authority Brands such as Buzz Feed, NBC News, National Geographic & more. The Guardian provided the First Instant Article to the world.
During Facebook’s F8 Conference 2016, the company officially announced the Facebook Instant Article feature and legally granted the users to access the Facebook Instant Article feature globally.
Later, more publishers started trying this feature which crafted the Facebook News Feed a better one than before.
Why should you try Facebook Instant Article?
The Facebook Instant Article improves the User Interface and Engagement of Facebook Users. It also helps the People improve their Brand Visibility to the next level via Social Media Optimization.
I have tested this feature and I’ve got massive result along with the Viral Traffic.It also helps me monetize my articles with the Facebook Audience Network. I haven’t found any error while clubbing my Facebook Audience Network along with Google AdSense advertisement in my content. Thus, I have found better results after integrating this awesome feature in my blogging career.
It brings the great Brand Exposure in very short time without any hassle. The quality content would definitely drive viral traffic for sure.
You can also customize the Instant Article for Facebook with their flexible customization module. Making a backup of the customized layout is possible and that saves huge time for my next update. There is also a plugin for WordPress and that will post your updated Blog Content directly to your Facebook Page.
Apart from WordPress, the Facebook Instant Article also supports other major CMS – Content Management System such as Drupal, Medium, Atavist, Steller and so on. The recommended Analytics integration by Facebook is also mentioned in their official documentation release.
Things to be noted before Applying for the Facebook Instant Article service
There are some eligibility criteria and major steps that need to be taken into account before registering for Facebook Instant Article Program.
I have given some of the essential and crucial factors in this section. It helps you clearly configure the Facebook Instant Article with your WordPress site.
1. A Facebook Fan Page.
2. A Facebook Pages App (Included below in the Step by Step Process).
3. A WordPress Blog. You can also integrate with other Partnered CMS as mentioned by Facebook.
4. 10+ Quality Contents.
5. Patience (Waiting for the Approval) 😀
Step by Step Guide to Setup Facebook Instant Articles for WordPress Blog
The below steps would make you understand the Configuration and Integration of Facebook Instant Article with your Blog.
Step 1: Creating your Facebook Page (Skip this if you’ve already done this)
To apply for the Facebook Instant Article, you should have good looking Facebook Page. The Facebook Page should reflect your Brand Profile with Genuine and Updated Data. It will make your Facebook Fan Page suited for the Facebook Instant Article Program. The following are some of the most recommended things that a Facebook Fan Page should include
• Good Logo/Image as Facebook Page Profile Picture that represents your Brand/Identity.
• Cover Photo that compiles your Brand Activity.
• About Section with Clean History or Brand motto.
• Edit the Button on your Page – Create a great CTA – Call To Action (Trusted Source).
• Valid Street Address, Website Link and Contact Number.
• Updated Fresh Contents.
Step 2: Sign Up for Facebook Instant Articles
Initially, Sign Up for the Facebook Instant Articles program, Click here to sign-up.
Step 3: Select your Desired Page for FB Instant Article Setup
On the next screen, you’ll be requested to Select the Desired Facebook Page. Read the Instant Articles Terms and Select your page.
Proceed the process by clicking the “Access Instant Articles Tools”.
Step 4: Claim your Website URL
Kindly, Click the Configuration section under Instant Article Menu from the left pane. Now, Copy the Meta Tag and paste it under your WordPress Header Section. You can do it instantly if you’re using any custom themes.
If you aren’t able to insert the Meta Tag in your Website’s Header Section, install a simple plugin (headers and footers plugin) that allows you to insert the Meta Tag in your header region.
After placing the Meta Tag, you’ve to enter your Domain Name inside the Field box as shown in the below screenshot. Finally, hit the Claim URL button.
Step 5: Configure your Plugin via Facebook Developers App Account
Visit the Facebook Developers Account and click the “Add a New App” as displayed in the below screenshot.
Step 6: Create a New App ID
Now, enter your Display Name and Contact Email. I suggest you not to use any generic words like “website”, “1” and “test”. You should enter the data which would be familiar for you to identify in the future and differentiate the website as well.
Step 7: Copy your App ID and App Secret
Open your Notepad or any other note taking software. Copy the App ID and paste it into your Notepad. Now, click on
Now, click on “Show option” on the App Secret field box and then copy it to your Notepad.
Note: You must enter your Facebook Password and complete a CAPTCHA to get the App Secret value.
Step 8: Make your New Applet as Public
Click on the App Review section on your Developer’s Account left pane. Now, toggle the App to “Yes” as expressed in the below screenshot.
Step 9: Add Website Platform
Head to the Left Pane of your Facebook Developer Account. Go to
Go to Settings -> Basic and enter the valid data including App Domains, Contact Email, & other required data. Choose
Choose “Apps for Pages” in the Category section. Now, Click the +Add Platform. Choose WEBSITE as your new platform.
Step 10: Skip Quick Start
After adding the new platform, you’ll be able to view the below page. Check whether your website URL is present in the Site URL field box as shown below.
Step 11: Configure the App Domains and Website Configuration
After providing necessary data, hit the Save Changes button to configure that. You may also skip the Quick Start if you wish.
Step 12: Download Instant Articles for WP Plugin
You should Install Official “Instant Articles for WP” Plugin to integrate your WordPress Blog for Facebook Instant Articles. Click here to Install Articles for WP WordPress Plugin. Now, activate your installed plugin. I hope you’re aware of
Now, activate your installed plugin. I hope you’re aware of installing and activating the WordPress plugin.
Switch to the Facebook Developer Page on your browser. You should enter the RSS Feed URL of your weblog by suffixing your site URL with /feed/instant-articles
For example, www.trafficcrow.com/feed/instant-articles. Replace trafficcrow.com with your website URL.
Finally, click the “Save” button to finalize your feed configuration.
Step 14: Login with your Instant Articles for WP Plugin
Visit the interface of Instant Article for WP Plugin right from your Admin WordPress Left Pane. The below screen will be appearing on your WordPress Admin Area. Now,
Now, enter the App ID and App Secret which you’ve already copied into your Notepad. (See Step 7 for more)
If you don’t know or failed to create the App ID and App Secret, just generate a new one by clicking on “Get App ID” on your screen.
Step 15: Login with Facebook from your WordPress Plugin area
Click on the “Login with Facebook” button on this step and proceed.
Step 16: Allow Permission for the New Applet
Then, you’ve to click “Continue as YOUR NAME” button and allow the permissions further.
Step 17: Customize your Instant Article Layouts
Switch to the Facebook Developer Page Tab from your browser and just head to the Styles section. You’ll be able to make customization as per your wish.
Step 18: FB Instant Article Customization Editor Page
This step will give you the rough idea about Customization of your upcoming Instant Article Post.
The Logo customization, Font, Structure, Heading, Colours, and other essential customization could be done here.
The live customized effects could be reflected on the Right Side Virtual Layout dynamically. It helps you craft the layout of the Facebook Instant Article in a smart way.
Step 19: Submit for Review
Switch to the WordPress Plugin area and Click the “Submit for Review” button to finish the setup.
Note: You have to open the recent 10 published blog post and simply, click the “Update” option before submission for the review.
Step 20: Successfully submitted your Instant Article Request
Finally, you’ve successfully completed setting up the Facebook Instant Article via this tutorial post. If you find any difficulties in configuring the things, comment on this blog post and I will try my level best to solve your queries ASAP.
What to do after submission?
I hope that the above step by step section vanishes all your doubts and queries related to the Facebook Instant Articles. Now you’ve set up the automation. Your upcoming post would be displayed as Facebook Instant Article via your integrated Facebook Page without any manual process.
You should care about your Facebook Fan Page Audience while implementing the Instant Article as it may hurt them in some ways. You can toggle the Automatic Posting On or Off at any time.
Check the Analytics and learn through the Insights. It would help you maximize your Social Media Presence and also aware about the well-performing post.
The common issues and errors regarding the Facebook Instant Article could be easily debugged under Facebook Instant Article tab on your Page’s Left Pane.
The most engaging post performs well and it is best suited for the News Brand and Entertaining Brand. Also, the Business Brand could reach more audience than people think.
Just try this Facebook Instant Article Feature and evaluate your Brand Performance as well.
How to Monetize Facebook Instant Articles effectively?
The best way to monetize the Facebook Instant Article is Facebook Audience Network. It helps you monetize your Instant Article without any hassle as the Advertisements will be tailored perfectly inside your Facebook Instant Article.
You may also inject the Solo Advertisements, Banner Ads and Own Ads that complies with the Facebook Policy and Terms. There isn’t any cut off revenue on these types of advertisement output.
The Facebook Audience Network would be the spoon-feeding tactics when it comes to monetizing the Facebook Instant Article. It is tailored and the advertisements are served relevantly from their 4million+ Facebook Advertisers. The clubbing of Google AdSense and Facebook Audience Network never created any issue till date.
Ready to Get Viral Traffic & Grow high?
Yeah, you’ve successfully set up the Facebook Instant Article I guess. This will really help your Business/Brand grow high. Viral Traffic is guaranteed for your Quality Content without any doubt. If it looks interesting, then people would circulate your article around the globe.
Thus, you can improve your Brand Visibility and also develop steady Social Media Presence very quickly. The follower’s satisfaction is the next important thing to be considered before taking any action. So, collaborate with the followers and provide high-quality content without fail.
The catchy headings matter a lot for the viral traffic for your Facebook Instant Article. So, concentrating on the Blog Title would enhance your CTR and also the Viral Sharing Strategy.
The inbuilt Analytics Report would make your raw data into a valuable insight. Also, the partnered third-party Analytics Platform would help you crawl more demographic insights.
Conclusion (Upgrade your Level Instantly)
Finally, you’ve come to the end of this Facebook Instant Article Guide post on this amazing blog. I hope, you’ll implement this feature for your Branding Strategy and also serve your Social Media Followers with the instant treat. Every step by step process were personally carried out for the tutorial purpose. You are suggested to do the same for getting the viral traffic for your Instant Article.
I believe that this feature has served millions of publishers with awesomeness over Facebook Platform. It is the upgraded tweak every publisher should try. It also allows the publishers monetize their valuable content. Thus, I recommend the publishers implement this Facebook Instant Article feature for your career growth. You’ll not get rich overnight with this program but I am damn sure you could earn some passive income as like I earn through the Micro Niche Marketing Method.
Disclaimer – Some functionality doesn’t work well if your web content doesn’t have the basic blog post structure. I felt some issue on few blog post that was crafted using Thrive Content Builder. The major disability of Facebook Instant Article is that you’ll be restricted to share the instant article outside the Facebook.
If you’ve any doubts or queries, kindly comment below. Do share this article if you like it as well.